10/11/2023 0 Comments Buster brown companyThey named the strap shoes that both Buster and Mary Jane wore as 'Mary Janes'. The company came out with a line of sturdy oxfords for boys. It played a major role in shifting children's shoe styles from high-top to low cut shoe. It might be the teens." We can see 'Home Journl', but can't make out the word before it.īuster Brown Shoes have been called the single most important shoe company in America. A reader writes, "It's 'The Ladies Home Journal'. (The quality of the color printing suggests the 1920s to us rather thn the 1910s which ws our initil assessmnt. he magzine and ate re shown, but we can not make them out, perhaps the early-1920s. Perhaps this was because the ad was for lasts and high-top shoes were still widely worn.įigure 2.-This Buster Brown ad shows the styles for which the company becme famous. The ad is unusual because Buster was rarely picturd with high-top shoes. Here is a 1919 ad from The Saturday Evening Post (figure 1). We notice ads in major magazines of the era. Bush promoted the brand with national print, radio, outdoor, and eventually television advertising. Bush went on to become president of the firm in 1915 and Chairman of the Board in 1948. The Company introduced Buster Brown Shoes to the public in 1904 during the St. The Brown Shoe Company renamed itself the Buster Brown Shoe Company. Here we see a Bustern Brown ad with these low-cut styles (figure 2). The name stuck with the public and Mary Janes became an American term for strap shoes and a staple in any well-dressed little girl's wardrobe. Buster Brown Shoes was the single most important shoe company in America. ![]() ![]() Perhaps this was because the ad was for lasts and high-top shoes were still widely worn. ![]() The ad is unusual because Buster was rarely pictured with high-top shoes. American clothing manufacturer Buster Brown shoesįigure 1.- This is an original 1919 print ad for Buster Brown Shoes from 'The Saturday Evening Post'.
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