10/13/2023 0 Comments Best about us pages infographyBy describing your vision, principles, and philosophy, you help the audience better understand the purpose of your business. Content – The content on the About Us page should first of all tell your story.There are some aspects to consider even if you are using a portfolio WordPress theme. Yet, not all About Us pages are equally efficient. ![]() By providing comprehensive information about the business itself, its history and team, it helps you win trust and build credibility with your online audience.Ī good About Us page design can break the ice and establish a personal connection with your website’s visitors, helping you convert them into loyal customers. The About Us (or simply About) page is a vital element of almost any type of website, be it a personal blog, an agency website, an online portfolio of an individual professional, product website, or an online marketplace. That is where the About Us page usually comes into play. In order to make the decision to engage with a company, you need to get to know the people behind it. Were you ready to hit the “Contact” or “Buy” button right after browsing through its service descriptions, portfolio, or product features? Probably not. Think of the last time you visited a company’s or product’s website. Thus, we want to share our insights and best practices with regards to building a great About Us page. ![]() Having built hundreds of websites, we at Eastern Peak know how important it is for you to establish an effective online presence. Being a powerful means of trust building and brand credibility if used properly, it certainly deserves your special attention. One page that is often overlooked by business owners is the About Us page. When building a website, the first things most people focus on include the home page, the contact form, product or service descriptions, and the portfolio or features, which may vary depending on the type of website and your business.
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